McDonald's in Malaysia Case Study Australia

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McDonald’s was established by two brothers namely Maurice and Richard McDonald during 1937 in California. This larger fast food chain arrives in Malaysia during late 1980s and given approved licence by McDonald Corporation to Golden Arches for opening restaurants in Malaysia. Since now there are 185 franchises of McDonald outlets globally. McDonalds have developed over more than 8000 job opportunities since it arrived in Malaysia over the last years with a vision to be customer’s favourite place for eating quality food. The students enrolled in any finance and management course have to submit a case study to get HD grades in their course. The students chose McDonald’s case study as it highlights the predicament of business that performs well financially as long as its negative externals are not internalized and is not suspect to meet the sustainability challenges in comparison to Philips and other companies.

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The following list of questions has been prepared after doing environmental, society and governance investment analysis in case study of McDonald’s in Malaysia. Furthermore, they have been structured in form of case study assignment on McDonald’s in Australian Universities for sustainable finance and management course. Such course is meant to expand the understanding of the student’s regarding integration of environmental, society and governance investments and their application in sustainable financial insights into real life instances.

1. How to describe the business models of company and what are profit formulas?

McDonald is the world’s biggest fast food chain with more than 36000 restaurants all over the world; with more than 90% stores are running as franchises. McDonald standpoints are friendly nature, cleanliness, consistency and convenience. The business includes two profit formulas, one for the restaurants for getting all revenues and bearing all costs while other is for franchise restaurants for getting rental payments depending upon the franchise sales.

2. How strongly do you rate the company competitive positions?

McDonald focuses its majority of business on internal eating out option in comparison to its competitors such as KFC and Burger King. Its major strengths are its networks, franchise, landowner and supply chains. The position of company is not acknowledged however, and market has become more blurred with the entry of new online delivery platforms and grocery platforms.

3. What trends are affecting the company model business and position in market?

The trends such as urbanization, digitalization, raising health awareness due to increased lifestyle disorders and climate alteration mitigation components are likely to put restrictions on the development of meat production which is threat for McDonalds. Urbanization and digitalization are positive trends for the business model in raising customer experience and reducing costs as well as optimizing control over supply chain management.

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What are the Competitor Analysis of McDonald’s In Malaysia Case Study help online Course?

After evaluating the competitor analysis, the strategies that McDonald Company utilizes with its main competitors for similar products are reported below. It determines whether McDonald Company are marketing leaders, followers and marketing challengers in their own kind of products and complete marketing position.

The case study assistance in McDonald’s in Malaysia course will allow the students to understand the essentials of finance and marketing including marketing shares, sales growth, and buyer analysis through evidence-based approaches.

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