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A business-to-business (B2B) transaction, usually referred to as a B-to-B transaction, is a type of transaction between businesses. Examples include a transaction between a manufacturer and wholesaler or a wholesaler and a retailer. Business-to-firm refers to transactions between businesses rather than between a business and a specific customer. Contrasting with business-to-consumer (B2C) and business-to-government (B2G) transactions are business…
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